New coach, big party: Sussex' Optimum Ride celebrates business achievements
with new 2018 MCI® J4500 coach and open-house

DES PLAINES, ILLINOIS, OCTOBER 17, 2017: (TSX:NFI) Motor Coach Industries (MCI), the U.S. subsidiary of New Flyer Industries Inc. ("NFI Group"), the largest transit bus and motor coach manufacturer and parts distributor in North America, notes building a successful motor coach business takes years of hard work and a constant eye on what the market wants. It also takes smart investment in equipment, which Jonathan Keith, founder of Optimum Ride, has practiced since the beginning, adding a pristine pre-owned MCI model each year.

But it was clearly time for something new — A brand new, 2018 MCI J4500 coach, that is.

It's the first all-new coach the 17-year-old New Brunswick tour and charter company has ever owned, and Keith is marking the milestone. On October 10, Optimum Ride celebrated with clients, staff and friends at an open house complete with food and fun. And MCI was there to hand over the keys to the new coach.

"I'm a true bus man now — it's a huge milestone for us to move up to this all-new coach," said Keith, a former builder, who always wanted to give motor coach transportation a try. Today, with 35 full- and part-time employees and a 19-vehicle fleet including 16 MCI coaches, Keith took delivery of his newest J4500 from Guy Charron, MCI Vice President of Sales Quebec and Atlantic Canada.

"It gives us so much pleasure to personally deliver a new coach to a loyal customer whose vision has built an outstanding business," said Charron. "But we're particularly happy to hand the keys of our new 2018 model to Jonathan because everything about our 2018 J4500 represents the future with high reliability, state-of-the-art technology and passenger comfort for a new level of luxury."

The Sussex, New Brunswick-based operator began with a single MCI 1972 MC-5B that he purchased in 2000. Today, the company's operations serve the growing tourist destinations in the Canadian Maritimes. Optimum's territory includes popular spots such as St. John, a port city that features the New Brunswick Museum and the historic St. John City Market's many food stalls. To the southwest is Reversing Falls, where rapids flow backwards at high tide.

"Right now, our clientele includes corporations, cruise tourists, universities, school groups, inbound tours and athletic teams," said Keith, who, with his background in construction, designed its headquarters and motor coach maintenance facility himself.

Keith, who still drives and has taken the company as far west as Kansas City and Edmonton and all the way down to Florida, loves the passenger experience the most. "Meeting the people and driving are the most fun part of our business — it's great to show them this part of our country," he says. "There's always one of our coaches somewhere. I know people are pretty astonished a bus company would grow in our little town, and to take them throughout the U.S. and Canada is very rewarding."

The miles he'll be covering in his newest J4500 are some of the most luxurious yet. The totally re-envisioned 2018 J4500 includes a reconfigured lavatory and air-intake system that produced 20 inches of new floor space, allowing for best-in-class legroom. In addition to many new options, new standard touches include the latest design in indirect LED lighting, puck-style spotlights and striking entryway illumination.

It's a cabin that feels more spacious and looks more beautiful than ever before. "Our clients are demanding a higher level of amenities, and we're really looking forward to getting our new coach onto the road for them," said Keith.

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About NFI Group

NFI Group is the largest transit bus and motor coach manufacturer and parts distributor in North America, with 31 fabrication, manufacturing, distribution, and service centers across Canada and the U.S. employing over 5,800 team members.

It is North America's heavy-duty transit bus leader and offers the largest transit bus product line under the brand Xcelsior®, incorporating the broadest range of drive systems available, including: clean diesel, natural gas, diesel-electric hybrid, trolley-electric, and battery-electric. NFI Group actively supports over 44,000 heavy-duty transit buses (New Flyer, NABI, and Orion) currently in service, of which 6,400 are powered by electric and battery propulsion.

NFI Group is also North America's motor coach market leader offering the Motor Coach Industries Inc. (MCI) J Series, the industry's best-selling intercity coach for 11 consecutive years, and the MCI® D Series, the industry's best-selling motor coach line in North American history. MCI is also the exclusive distributor of Daimler's Setra® S 417 and S 407 motor coaches in the United States and Canada. MCI actively supports over 28,000 coaches currently in service.

NFI Group also operates North America's most comprehensive parts organization, NFI Parts™, providing parts, technical publications, training, and support for its OEM product lines (transit buses and motor coaches). All buses and coaches are also supported by an industry-leading comprehensive warranty, service, and support network.

Further information is available on NFI Group websites at and The common shares of the NFI Group are traded on the Toronto Stock Exchange under the symbol NFI.

For further information, please contact:

Patricia Plodzeen, MCI Public Relations
Tel: 847-283-0883
or Jon Koffman, New Flyer Investor Relations
Tel: 320-316-4964

Motor Coach Industries - A New Flyer Group company: Corporate Address 200 East Oakton Street, Des Plaines, Illinois 60018 | Phone: 866-MCICOACH

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