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Growing your web presence Why bother with a travel website? Because travel websites drive traffic. According to Jupiter Research, U.S. online travel sales are projected to reach a year-end total of $54 billion in 2004, or 23 percent of all domestic travel sales—20 percent higher than in 2003. And that growth is predicted to continue through 2009, when online transactions are expected to account for a full third of all travel sales, or about $91 billion. Already, as of 2002, some 64 million of the 165 million Americans online researched travel online, according to the Travel Industry Association of America. And the same research shows that some 70 percent of travel planners do more than half of their business on the Internet. Why should you join the crowd? Credibility. A well-designed site with useful, reliable information will build trust among your online visitors. Visibility. A website is, essentially, round-the-clock advertising on demand, bringing you customers you wouldn’t be able to reach through more conventional means. A website is a powerful sales tool. And even the most extensive website costs only a fraction of a brick-and-mortar outlet. A website is a powerful advertising tool. By putting your Web address on all of your business materials and equipment, you can convey a lot of information without a lot of cash. It’s a great way to build clientele and drive referrals. A website makes it easy for satisfied customers to refer people to you. And by soliciting contact information from those who visit your site, you can build for the future. It’s a great way to build clientele and drive referrals. A website makes it easy for satisfied customers to refer people to you. And by soliciting contact information from those who visit your site, you can build for the future. |
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