MCI introduces new logo, tagline, quality focus

MCI's new logo is much like its 2012 coaches: familiar, but with a more intensive focus on dependability. And it's a focus that's reflected in MCI's new tagline, too. "Reliability Driven" is meant to both remind customers of the company's workhorse legacy and to keep employees rallying around a culture of continuous improvement and constant quality—and of building the most reliable coaches in North America.

"We're using 'Reliability Driven' to tell the reliability story for MCI models," says Patricia Ziska, MCI vice president of sales and marketing."At one time, MCI used the slogan 'Mark of Responsibility' to emphasize the total commitment MCI has for its customers and its products. Our new slogan not only communicates our corporate culture, but what our customers and the industry can expect from MCI today and in the future. The look of our new logo combines the stamp of MCI with our corporate emblem unifying our traditional core strength with today's vision."

For 2012, the company is dedicating itself to making sure its engineering, components and parts programs are second to none. But the process has already started. Last March, MCI began a companywide Business Excellence initiative based on the principle of continuous improvement, in which teams establish processes to boost product quality and spur innovation.

Many improvements are already taking shape, including several updates to MCI's best-selling J4500:

  • Improved cooling system released with the 2010 EPA engine technology
  • A more robust electrical system that uses fully sealed connectors with key components protected from the elements
  • A wide-ride suspension, offering coach stability and improved handling
  • An optional steerable rear tag axle for a tighter turning radius
  • Stronger baggage bay door cables
  • Greased hinges on service doors
  • Three brushless motors, including one evaporator motor and two condenser motors, that are easier to maintain
  • Updated tag axle unloading valves to reduce air leaks

MCI, which ended the year on a high note — including the 6,000th unit off the E/J production line and the City of Los Angeles' order for 95 CNG Commuter Coaches — will next bring its message to UMA Motor Coach EXPO, February 8 through February 12 in Long Beach, California.

The FYI from MCI editorial staff values your feedback. Please e-mail any suggestions, comments, or ideas for future articles to

Motor Coach Industries - An NFI Group Inc Company: Corporate Address 200 East Oakton Street, Des Plaines, Illinois 60018 | Phone: 866-MCICOACH

Copyright 2004-2018 Motor Coach Industries Int'l, Inc. and its subsidiaries. All Rights Reserved.