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Tourism tips: Nix the words "discover" and "explore" from advertising copy promoting trips and tours. Instead, sell the experience and lead with activities, suggests Roger Brooks, co-author of The 25 Immutable Rules of Successful Tourism. Brooks recently spoke to Illinois tourism professionals, as did Peter Pantuso, president of the American Bus Association, during a two-day educational seminar outside of Chicago. To learn from their insights, click here.

MCI rolls out Lucas EX225 air disc brakes on E, J, D coaches: High-performance brakes are one of the most important technologies a coach manufacturer — or an operator — can invest in. MCI® E4500 and J4500 coaches now feature Lucas EX225 brakes, arguably the top braking package in the industry, as standard equipment; D-Series coaches will offer the brakes as an option. To learn more about this superior system, click here.

 

Air Dryer Deals: Here's a sale that will blow you away! For a limited time only, MCI Fleet Support is offering special pricing on select Coach Guard® air dryer assemblies. For details, click here.

Meet MCI's MVP! This space is reserved for MCI's best pre-owned value, exclusively for our FYI subscribers. MCI's Most Valuable Pre-owned motor coach for September* is a 2000 102EL3 priced at $199,500 (mention FYI)*. Remember, when you buy an MCI MVP coach, you're assured of a vehicle that's been carefully inspected by our factory-trained technicians. Click for more details.

MAINTENANCE MATTERS - Braking for air dryer inspections: Your air dryer is vital for safe brake and air system operation, and keeping it in top working order is easy when you follow our tips. To learn more, click here.

Please take a moment to tell us what maintenance matter you'd like us to talk about. We may feature your request in an upcoming FYI issue. Give us your input!

MCI goes public at APTA convention: With intercity commutes growing ever longer and gas prices on the rise, MCI has been doing its best to lure passengers from their cars by offering premium comfort and inimitable style. To that end, MCI will showcase its new-look D4500 Commuter Coach CT and the D4500 CL bound for service in New York City at the American Public Transportation Association's EXPO 2005 trade show, September 26 through September 28 at the Dallas Convention Center. To learn more about MCI's space-theme show plans and lineup of transit vehicles, click here.

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Offer expires 10/31/05 and coach is subject to immediate sale to the first qualified buyer. MVP sale price quoted is in U.S. dollars and does not include any applicable sales or excise tax, title, license, documentation or environmental fees or handling charges. While every effort is made to verify that prices shown are correct, errors may still occur from time to time. The seller reserves the right to correct any errors at any time. Listing and display of a coach does not constitute an offer to sell the coach, and Seller is under no obligation to sell or deliver a coach until the seller's usual form of agreement, including all applicable terms and conditions, is signed by both the buyer and an authorized representative of the company. Please contact your sales representative to confirm availability and prices before making an offer to buy a coach shown on this site.